Jessica Alfieri

writes everything you see here.

• When Copywriters Get Lazy

  Apr 20, 2009 tagged as writing

  I posted this watch at A Very Fine Thing earlier today, and although I don’t usually read product copy, when I tried to just look at the orange watch, my eye kept rolling over to the side of the page where the word “fun” was being tossed about like a two dollar hooker.  Okay, so it was used three times.  That’s the same.

  – Silvertone metal with super flexible rubber watch band and white epoxy face
  – Not waterproof or water resistant, for fun only!
  – Face is 1″ in diameter

  Talk about fun! This is a great sporty watch for the beach, bike riding, or any fun activity.

  I love it when a description is trailing off and there’s really nothing left to say, but there’s dead space that needs filling, and the only option the writer seems to see is the backdoor exit: make a huge generalization and run.  This watch, it is perfect for ANY! FUN! ACTIVITY!

  So it’s the perfect movie watch, the perfect antiquing watch, the perfect crocheting watch, and the perfect stripping watch.  To each her own fun, right?