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Bombardment
For the past six days, my inbox (something tells me your inbox too) has looked like a who’s who of desperation.
“Get Free Shipping + over $1000 in Cyber Monday savings”
“Enjoy 25% OFF & Shop Our Top 10 Gift Ideas”
“Today only: Great pricing on exclusive accessories.”
“Site Wide Event Continues… Last Days… Shop Till You Drop Cyber Monday Sales Event”
“Last Days to Save: Buy 2 Bras Get 1 Free, 25% Off Sleep, Plus More Great Deals!”
They range from simple to verbose, from stating the facts to obnoxiously begging for our attention (and dollars). But they’re all designed to do the same thing.
I like a good deal, and were it not for my bank account, I’d use the coupon codes I find much more frequently, so at first I was looking at these things thinking, ohmygodthatisagooddeal, until I got a little screen fatigue and realized I was letting them whip me up into a full-body rabid foam. (I don’t know about you, but I prefer life as a solid.)
I’m so overloaded by my inbox right now I’m actually feeling a little sick at the sight of it. But I don’t think that’s uncommon; it’s just so easy to be disgusted with the race to SAVE FOR THE HOLIDAYS.
I wonder what it would look like if every copywriter had to switch “save” for “spend” — “LAST DAY TO SPEND!” — would it change the behavior or encourage it? OhmygodtheymustknowsomethingIdon’tIreallyshouldbuythis.
