Jessica Alfieri
writes everything you see here.
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EXTREME ice
Remember when Mountain Dew came out with its EXTREME campaigns? All ice and snowboarding, and lots of silly phrases, like get vertical, which I always feel silly saying (even in my head) because there’s no other way to pronounce those two words together but in the fashion of a dude.
Yeah, well, if there’s one Mountain Dewy thing I would like to integrate into my life, it’s more ice. I’ve said it before, and I’m sure I’ll say it again, but I like ice.
The thing I do not like is the making of it. Water sloshing overboard on the way to the freezer, having to wait forever (because no, you can’t remember to fill the stupid, sloshy trays ahead of time), and that multi-taste it takes on after sitting there for weeks because you forgot you wanted ice, but you did not forget that you wanted to make the garlic sauce, the salmon, or the macaroni and cheese… these are the reasons I don’t make it anymore.
But I’m constantly seeing improvements in the ice-making realm. Silicone products and easy-freeze products, and strangely shaped products, and now, the first two, plus air-tight storage to get rid of the smell. It’s almost as good as having a fancy-pants fridge that takes care of it for you.
(Eric, this, the iphone of ice trays, belongs on my Christmas list: iceorb.)
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